Enqora CRM — the project-sales system of record that refuses to be wrong

Built for project sales

The things off-the-plan teams buy a second product for.

Rosters, stock, price lists and conjunction agents aren’t bolt-ons here. They are how the rest of the system knows what is going on.

Display-suite rosters, with a fair-go count

Build next week from last week in one click. It skips anyone on leave or an RDO, prefers people whose projects match the location, and warns about clashes without ever blocking you.

Draft and publish — your team only ever sees published weeks
Fairness counts — distinct days per person, this week, rolling eight weeks, all time
Prints to PDF, with a DRAFT watermark while it still is one
Leave requests a team leader can approve, showing who decided

Roster · sample week · Draft

Mon

Tue

Wed

Sat

Sun

Suite A

Agent 1

Agent 2

—

Agent 3

Agent 4

Suite B

Agent 5

—

Agent 6

Agent 1

Agent 2

Suite C

—

Agent 4

Agent 3

Agent 5

Agent 6

Agent 1 3Agent 2 3Agent 3 3Agent 4 3Agent 5 3Agent 6 3 Even across 8 weeks

One team member is on approved leave this week and was not rostered.

A portal for your conjunction agents

Outside agents get their own surface — live availability and sortable price lists for the projects you choose. Nothing else: no buyers, no contacts, no deals, no money, no internal files.

Locked at three layers, not just hidden in the interface
Per-project visibility — you choose which partner sees which project
Unconditionally-sold lots drop off on their own
“View as a conjunction agent” so you can see exactly what they see

Agent portal · sample project · live availability

Lot	Type	Aspect	Price	Status
——	2 bed + study	NE	———	Available
——	2 bed	N	———	On hold
——	1 bed	E	———	Available
——	3 bed	NE	———	Sold

Unconditionally-sold lots are hidden from this list automatically.

A price list that admits what it guessed

Every developer names their columns differently. Enqora maps the spreadsheet and then shows you the mapping so you can correct it — instead of importing confidently and wrongly.

Beds, baths, cars, internal and external area, aspect, level, price
Commercial columns too — mezzanine, rent per sqm, outgoings
Dry run first — nothing is applied until you say so
Stock follows the deal: a lot claimed by a live deal is never quietly overwritten

Price list import · check the mapping

"Apt No."→Unit

"Int. m2"→Internal area

"List $"→Price

"Orientation"→Aspect

Dry run: rows read, two columns we weren’t sure about. Nothing applied yet.

Cooling-off that knows the public holidays

Modelled against gazetted NSW public holidays and expiring 5pm on the right business day — five for a resale, ten off-the-plan, or a 66W certificate. Extensions are reasoned and audited, and it rings you once before it lapses.

Every stage dated: entered, reserved, contract out, exchanged, unconditional, settled
A missing date is reconstructed from the audit trail rather than left blank
Fall-over reasons are picked, not typed — so “four of nine were finance” is a fact you can act on

Sample deal · stage dates

Exchangedday 0

Cooling-off ends+10 business days, 5:00pm

Unconditionalrecorded

Settlement dueper the contract

Ten business days off-the-plan, skipping any gazetted NSW public holiday in between.

The phone

No other CRM in this market mentions answering it.

They integrate with an answering service. Here the call is the record — which is why the language, the rotation and the source all survive, instead of being lost in a handover between two products.

🗣️

Answered in their language

English, Mandarin, Cantonese or Farsi — then routed to someone who actually speaks it. A speaker on that project’s roster first; if nobody there does, a speaker anywhere on your team, told why it reached them.

🎯

Straight onto the rotation

The CRM owns the turn counter. A no-answer keeps your turn rather than forfeiting it, and a lead already delivered is never quietly reassigned to someone else.

📣

Carrying where it came from

It asks how they heard about you and records the answer. Where there genuinely is no source, the report says “unknown” rather than inventing a tidier one.

Ring it yourself — +61 483 982 119

That number is answered by the product. No form, no booking.

The upgrade — not included in the CRM alone

Add the AI first responder, and the enquiry finds the right salesperson by itself.

Enqora Core is the system of record. The AI First Responder and AI Front Office tiers add the part that acts on it: every enquiry answered the moment it lands, qualified in the buyer’s own language, and routed to the salesperson whose turn it is on that project’s rotation — honouring the roster you built, the lead allocation you set, and the language the buyer spoke. The salesperson’s phone rings with a spoken briefing before they pick up. If nobody on the project speaks the buyer’s language, it goes to a speaker elsewhere on your team, who is told why.

🗂️

Enqora Core — $599

Contacts, listings, deals, rosters, stock, the conjunction portal, commissions and the vendor report. Enquiries land in the CRM for your team to work. No AI answering, no automatic routing.

⚡

+ AI First Responder — $1,099

Everything in Core, plus the enquiry is answered, qualified and put in front of the rostered salesperson in under a minute — portal, web and email enquiries, with the briefing spoken to them. The allocation that Core records, First Responder acts on.

📞

+ AI Front Office — $2,499

Everything in First Responder, plus Matilda answers your office phone lines — transfers a hot caller live to the salesperson on rotation, takes booking requests after hours, and routes by language on the call itself.

Plainly: the CRM subscription on its own does not answer enquiries or route them — it records and organises them. The routing to a rostered salesperson according to their lead allocation is what the two AI tiers add, and it is priced separately for that reason. See all four tiers →

And when it comes to the money

It refuses to record it wrong.

Commission on a project deal is a split, a referral, a second IC and a staged settlement. Most agencies do that in a spreadsheet, which is where the errors live. Enqora does it in code — and simply will not store a result that doesn’t balance.

It won’t save what doesn’t add up

Worked in whole cents, with a check that the parties, the invoices and the total all agree. A result that doesn’t reconcile isn’t flagged for later — it is refused, in plain English, naming the fix.

The rate when they committed is the rate that governs

Commission structures are version-dated, so changing your rates today leaves last year’s deals untouched — and “why this rate?” is still answerable years later.

Only the owner can change bank details

Payment redirection is the number-one scam in Australian real estate. An admin’s or accountant’s edit to invoice banking details becomes a proposal awaiting the owner — never a silent change.

Numbers stay gapless, documents stay frozen

Raised, approved and emailed from Enqora. The number is allocated at approval, not at draft, so drafts never eat your sequence — and the document is snapshotted when approved, re-rendering identically years later. Which is what an auditor actually asks for.

Built to be checked

Everything is written down, and nobody can edit history.

We have no customer logos to show you, so instead here is what the system does about its own record-keeping.

📚

227 distinct actions audited

Every change carries who did it, what it was before and what it became. Searchable by record, person or action, exportable for a regulator, and read-only by design — including to us.

🔐

A permission page you can actually read

Plain English, grouped by sales floor, money, administration, marketing and external surfaces — each row linked to the setting that changes it. Money needs the role and a per-person grant on top.

📄

The developer’s report, already written

Enquiries by source, appointments, deals and cost per enquiry for one project over one period, printable for the vendor — current whenever you open it, not assembled the night before.

🇦🇺

Australian by construction

Every Enqora system that stores your data runs in Sydney. NSW cooling-off, gazetted public holidays, and trust records built to the NSW record-keeping requirements. Where your data lives →

Pricing

On the page — which in this category is unusual.

Per office, per month, ex-GST. Every agent included, because our product exists to reduce how many people you need on the phones and charging per head would mean earning less as it works. Each tier includes a monthly allowance of enquiries handled; past it, extra enquiries are $1.50 each in blocks of 100, and your service never stops when you pass the allowance.

Enqora Core

$599 /mo

200 enquiries

The CRM on its own — contacts, listings, deals, pipeline, rosters, stock.

Start on Core

MOST AGENCIES START HERE

AI First Responder

$1,099 /mo

300 enquiries — about six agents

Everything in Core, plus every enquiry answered, qualified and routed in under a minute, with the briefing spoken to your agent before they pick up.

Founding rate →

AI Front Office

$2,499 /mo

900 enquiries + 1,500 receptionist minutes

Adds the AI receptionist on your office lines — answering, transferring by name, capturing after hours.

Start on Front Office

Enterprise

from $4,500 /mo

negotiated

Four or more offices, custom routing and integration. Scoped per group.

Book 20 minutes

Founding partner — first three agencies

AI First Responder, founding rate

$479 /month ex-GST — list price $1,099

Rate locked for 12 months, six-month minimum term
Includes 250 enquiries a month; onboarding free
A second office is 50% of the tier price; Enterprise begins at four
In exchange: an honest written testimonial at day 30 — that is the real price of the discount, and we’d rather say so than pretend it’s a sale

Start — $1,437 ex-GST for three months

Prices exclude GST. First three months up front, then monthly. Full allowances, overage and checkout →

Before you ask

The questions that decide it.

Do we have to move off our current CRM?

Not on day one. The AI First Responder runs alongside whatever you use today — new enquiries land in Enqora from go-live and your old CRM keeps its history. When you’re ready to make Enqora the system of record we help import contacts and listings. That’s a step you take once it’s earned it, not a leap of faith.

Do our listings feed straight to realestate.com.au and Domain?

Honestly: not yet, and we won’t say otherwise. Enqora composes and validates the industry-standard REAXML file for REA, which you upload through your own loader, and publishes to Domain’s API against their sandbox. Live access on both sides is the portals’ own approval process and it is underway. Every rival claims this — we’d rather you find out now than at onboarding.

Is the trust accounting certified?

No — and nobody’s is, because Australia has no certification scheme for trust software. What we can say is that it is built to the NSW Property and Stock Agents Regulation record-keeping requirements: append-only ledgers enforced in the database, gapless numbered receipts, monthly reconciliation that locks the month, and an auditor’s records pack. Your annual external audit is the real gate, and that’s the one it’s built for.

What do our salespeople see of the commission?

Not the calculated figure — deliberately, and that’s enforced in the interface and at the API. They record their own note of what they believe they’re owed, and see their own sales. The engine’s numbers are for the principals and the accountant.

Who can see the money?

Role alone isn’t enough. Commissions need the role and a per-person grant on top; cashflow is tighter again. There’s a plain-English page in the product showing exactly who sees what, with a link to the setting that changes each one.

What happens when something goes wrong?

Every change is written to an audit trail with the before and after image — 227 distinct actions, searchable, exportable for a regulator, and read-only by design. Nobody can edit history, including us.

Most CRMs were built to sell one house at a time.